Horticorp started sending a mobile unit to Technopark campus.

Vegetables

Horticorp, foreseeing a huge demand for vegetables during Onam, will start a mega fair at Institute of Engineers Hall in Vellayambalam during the Onam week.

Vegetables will be sold at 30-per cent discount at the fair, to be held over a week. It would be apart from the outlets that the Kerala State Horticultural Products Development Corporation is about to start jointly with residents’ associations. All vegetables needed to make Onam celebrations complete will be available at the doorsteps through these outlets. They also would remain open for one week.

It was two weeks ago that Horticorp started sending a mobile unit to Technopark campus. This is apart from the 20 mobile units visiting various points and residents’ associations in the city twice or thrice a week.

“Around 150 residents’ associations have come forward showing interest in the initiative to open the shops at their associations. Even if we start one Onam outlet in each of the associations, then a vast area in the city would be covered. The 30-per cent discount at all outlets of Horticorp will be available in the residents associations’ shops also. We are selling onion at a price of Rs 39, when it is Rs 69 in the open market,” said Horticorp Managing Director K Prathapan.

The mega fair, the shops at residents’ associations, along with the Horticorp outlets already operating in Palayam, Pazhavangadi, Putharikandam and Poojappura, would cover a commendable share of vegetable market during Onam and would be a great solace for the common man. The huge turnout at the existing outlets has also been boosting the Corporation’s attempts to reach more people.

On an average, Horticorp collects around Rs 1.45 lakh from the Onam bazaar at Palayam alone on a single day, while the turnout at other shops contribute another Rs 1 lakh per day. The vegetables cultivated by the farmers on the outskirts of the district like Kattakkada, Kuttichal, Perumpazhuthoor and Parassala are being transported to the city to meet the huge demand during Onam. The procurement, which has already started, will intensify while the festival days are nearer.

It was two weeks ago that Horticorp started sending a mobile unit to Technopark campus. This is apart from the 20 mobile units visiting various points and residents’ associations in the city twice or thrice a week.

http://newindianexpress.com/cities/thiruvananthapuram/Horticorp-to-bring-vegetables-on-your-doorsteps/2013/08/30/article1758517.ece

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